
SEO: Search Engine Optimization
If you just launched a WordPress site — or inherited one that’s never been properly configured for search — this guide walks through every step needed to get Google to find it, understand it, and rank it fairly. It’s written as a checklist you can work through top to bottom, but each item includes the *why*, the *how*, and the mistakes that trip people up.
This is the general-purpose version of the playbook. It assumes a WordPress site with Yoast SEO installed, but the underlying principles (canonical URLs, verified ownership, a clean sitemap, and healthy Core Web Vitals) apply to any CMS on any host.




